Service 01: Technical SEO audits

Technical SEO Consultant for SaaS and Fintech Sites

A technical SEO audit answers one question: is anything on your site actively stopping Google from crawling, indexing, or ranking it properly? Most sites have at least a few answers to that question they do not know about, and I go through all of it in order of what is actually costing you traffic, not in whatever order a tool happens to list it.

A technical SEO consultant finds and fixes what stops search engines from crawling, rendering and indexing your site: broken redirects, blocked pages, slow templates, duplicate URLs and missing structured data. I work with SaaS and fintech teams. I start with a crawl and your Search Console data, rank every problem by the traffic it is costing you, and give your developers fixes they can ship, or I ship them.

01

What a technical SEO audit includes

01A full site crawl, cross-referenced against Google Search Console, covering every indexable URL
02Crawlability and indexation review: robots.txt, XML sitemaps, canonical tags, redirect chains, orphaned pages
03Core Web Vitals and page speed diagnosis (LCP, INP and CLS), with specific fixes, not just a score
04Site architecture review: how deep pages sit, and whether internal linking actually supports your priority pages
05Structured data audit: what schema you have, what is missing, and what is throwing errors in Search Console
06JavaScript rendering checks: what crawlers get in the first response compared with what appears after rendering
07Mobile usability and rendering checks
02

What you get

DeliverableWhat it is
Prioritized reportEvery issue ranked by pages affected, traffic at stake and effort to fix
Fix instructionsOne clear instruction per issue, written so your developers can act on it
Redirect and sitemap filesA redirect map and a clean sitemap, where the audit finds problems with either
Structured data planWhat to add, and what to fix
Findings walkthroughA call to go through the report with you and your developers
Implementation (optional)I make the changes myself instead of handing you a list

Most audits take a week to ten days from start to finish.

03

What I usually look for on SaaS and fintech sites

These are common patterns on sites like yours, not findings from any one client.

01App, staging or docs subdomains getting indexed, or marketing pages blocked by the wrong robots rule
02Content that appears only after JavaScript runs, so crawlers see an empty page
03Parameter and filter URLs creating thousands of near-duplicates
04Old blog or docs migrations that left redirect chains and orphaned pages
05Heavy third-party scripts (chat, analytics, tag managers) hurting Interaction to Next Paint
06Templated pages, such as integration or comparison pages, that share most of their text
07For fintech: trust and compliance pages that are hard to crawl, calculators and rate tables drawn in the browser, and disclosures that differ by region
08For international SaaS: hreflang and regional versions that contradict each other
04

Signs you need this

01Rankings dropped after a redesign or migration and never recovered
02Pages you know exist are not showing up in Google at all
03Core Web Vitals are failing in Search Console and nobody is sure why
04Your sitemap has not been touched since the site was originally built
05Search Console's crawl stats show Googlebot wasting time on URLs that do not matter
06You are about to migrate, redesign or change CMS
07Your marketing pages are built in the browser by a JavaScript app

Not ready for a full audit?

Run my free Technical SEO Auditor first: the same kinds of checks, condensed into five minutes.

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05

How I prioritize

Every issue gets three scores: how many pages it touches, how much traffic or revenue sits on those pages (from Search Console), and how hard it is to fix. The report is sorted by that, not by a tool's severity label. A noindex tag on 30 money pages beats 3,000 missing alt attributes.

06

How it runs

01

Full crawl and data pull

Two to three days depending on site size, pulling everything a crawler and Search Console can tell us.

02

Manual review

This is where the tools stop and I actually look at what is happening page by page, for anything a crawler alone will not catch.

03

Prioritized report

What is broken, what it is costing you, and what order to fix it in.

04

Implementation, if you want it

I can fix it myself instead of handing you a list and disappearing.

07

What I need from you

01Read-only access to Search Console and GA4
02A list of your staging, app and docs subdomains
03One developer contact for questions
04Your CMS or stack, and the dates of any recent migration or redesign
08

Built, not just described

I built the tools that run these checks, and you can use them on your own site today. Each one says what it checks and what it does not: the Technical SEO Auditor, Schema Markup Validator, GEO Checker, On-Page SEO Checker and Schema Markup Generator.

09

Who this is for

Sites that have been live for a while and accumulated technical debt nobody has looked at: a migration that never got fully redirected, a plugin silently blocking crawlers, a sitemap that has not been regenerated since a redesign. If your organic traffic has plateaued or dropped and you cannot explain why, this is usually where the answer is.

10

Questions

What does a technical SEO consultant do?

Finds and fixes what stops search engines crawling and indexing your site, ranks the fixes by impact, and works with your developers to ship them.

Do you use automated tools or manual review?

Both, but the tools are the starting point, not the deliverable. Crawlers catch the obvious stuff; the value is in the manual review that catches what a crawler reports as "fine" but actually is not.

Should I hire a technical SEO consultant or an agency?

An agency suits ongoing, multi-channel work. A consultant suits a focused problem: the person who does the audit talks directly to your developers and gives you a scoped fix list. I work as a consultant.

What if my site is on WordPress, Webflow, or something custom?

I have audited all three, plus headless setups. The specific checks shift slightly by platform, the priorities do not.

Do you work with JavaScript-heavy sites?

Yes. I compare what crawlers get in the raw HTML with what appears after rendering, and recommend server-side or pre-rendering where content is missing from the first response.

Will you actually implement the fixes, or just hand me a list?

Both are on the table. Some clients want the list and their own dev team handles it; others want me to implement directly. We scope it on the call.

What access do you need?

Read-only Search Console and GA4, permission to crawl the site, and a developer contact for questions.

How long does an audit actually take?

Two to three days for the crawl and data pull, then it depends on site size for the manual review. Most audits land in a week to ten days start to finish.

How soon will I see results?

Crawl and indexing fixes can show up in Search Console within weeks. Ranking and traffic changes take longer and depend on competition, so I report on indexed pages, crawl errors and Core Web Vitals first, then traffic. I do not promise rankings.

Do you audit regulated fintech sites?

Yes. I audit what is crawlable and how it is marked up. I do not write compliance claims or financial advice, and your compliance team approves any copy change.

Ready to see what is actually happening under the hood?

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