I write content that is built to rank, but not "SEO content" in the way that phrase usually gets used: keyword-stuffed filler that technically answers the query and satisfies nobody who reads it. Every brief starts with what the reader actually needs to walk away with, then works in the search intent and structure that gets it found.
A content brief is the plan for a page before anyone writes it: the reader's question, the search intent, the outline, the sources and the links, agreed in advance. It is why the draft reads like it came from your team.
| Deliverable | What it is |
|---|---|
| Brief | Keyword, intent, outline, sources and internal links, reviewed by you before writing starts |
| Full draft | Written to the brief, with the structure built in from the start |
| One revision round | Included, because the first draft is rarely exactly right |
| Editorial calendar (optional) | A system for what to publish and when |
| Rewrite of existing pages (optional) | Fixes for pages that rank on page two or do not convert |
Sources are cited, facts are checked, and a named reviewer is credited where one exists. I use AI in drafting, and every piece is still researched, edited and checked by a person before it reaches you.
Keyword and intent research for the specific piece or content cluster.
Reviewed by you before writing starts, so nobody wastes time on the wrong angle.
With the SEO structure built in from the start, not bolted on after.
One round included, because the first draft is rarely exactly right.
Companies that do not have an in-house writer, or have one who is good at the product but not trained on how search intent should shape structure. Works well alongside an existing content team too, as an SEO layer on top of what they are already producing.
Yours. The brief process exists specifically so the piece reads like it came from your team, not a freelancer.
Yes, in drafting, and I think that is the smart way to work now. Search tools, crawlers and spreadsheets already do the slow parts of SEO, and AI does the same for first drafts: it gets a structured draft on the page faster, so more of the time goes to the parts that need judgment. The research, the brief, the editing, the fact-checking and the final call stay with a person, and on fintech content every claim that needs review is flagged for your compliance team.
Yes, and I would rather you had one. Fewer revisions, faster turnaround.
Keyword targets, search intent, competitor analysis, and the structure and headings, all before a word gets written.
Sources are cited for every factual claim, claims that need review are flagged, and your compliance team signs off on the final copy before it is published.
Just the writing, unless we have scoped it otherwise. I will deliver in whatever format works for your CMS.
Send me a page or topic and I will tell you what I would actually change.
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