An SEO consultant who treats search like a system, not a checklist.

You shouldn't have to take my word for any of this. Here is what anyone can look at: the free tools I built and use (Technical SEO Auditor, Schema Markup Validator, GEO Checker, On-Page SEO Checker and Schema Markup Generator).

Commerce, then ASDM, then two years of actually doing it.

I didn't set out to do SEO specifically. Commerce gave me the numbers side of things: how to read a P&L, what actually moves a business versus what just looks good in a slide. ASDM is where I first got into the mechanics of search: crawl budgets, indexing, how a site gets read by a machine before it ever gets read by a person. Zimble Digital is where I learned what that looks like under a real deadline, with a real client on the other end of the report.

Two years isn't a long career. It's long enough to have run audits on sites with genuinely broken architecture, written content briefs that got ignored and ones that worked, and sat through enough client calls to know which numbers matter to the person paying the invoice and which ones just sound impressive.

Technical foundation first. Everything else builds on it.

Most SEO problems aren't content problems. They're technical ones wearing a content costume. A site with broken internal linking, slow server response times, or pages search engines can't crawl properly will underperform no matter how good the writing is. So that's where I start, every time, before I touch keywords or copy.

Search is also splitting into two problems now instead of one. There's still the traditional ranking game, ten blue links, position one through ten. And there's the newer one: whether an AI system cites you at all when someone asks it a question instead of typing it into Google. I work on both. Google's own guidance says the second is still SEO at its core, so I focus on crawler access, readable pages and clear content, and I measure the result instead of promising one.

I build tools for the checks I run most, so I can show my method instead of describing it. Each one says what it checks and what it does not.

A few things I won't put my name on.

None of this is a moral stance. It's just what I've watched fail, on other sites, often enough that I won't repeat it on someone else's.

Not every company is a fit, and I'd rather say so upfront.

This works best for a company with a real product and a marketing budget already in place, where organic traffic isn't matching either one. If you're pre-product, pre-budget, or looking for someone to "do SEO" without touching anything technical, we're probably not a match, and I'd rather tell you that now than take the work anyway and waste your quarter finding out.