Notes on SEO, written from practice.

Zapier is the first name on almost every list of programmatic SEO examples. Build a page for every app, then a page for every pair of apps, and watch the long-tail traffic roll in. So I tested it. On October 9, 2026, I pulled US search results for six integration searches, the kind those case […]

SEO cost in India runs from ₹8,000 to ₹2,00,000 a month for most businesses. Enterprise retainers go well past that. But the number on the quote tells you little. What matters is who does the work, how many hours they give your site, and what they pay for out of that fee. Most pricing guides […]

Most "traffic dropped after migration" post-mortems stop at redirects. Here's the fuller checklist I actually run, and why the drop is rarely just one thing.

You’ve built your website, launched your product or service, maybe even published a few blogs… but the numbers don’t lie: no one’s visiting. Zero traffic. Frustrating, right? If you’re wondering, “Why isn’t my website getting any traffic?” — you’re not alone. This is one of the most common pain points for small business owners, startups, […]