When someone asks ChatGPT, Perplexity, or Google's AI Overview a question your product answers, does your brand show up in the response? For most companies right now, the honest answer is nobody has checked. This is the work of making sure it does: making your pages easy for AI tools to reach, read and quote, and checking whether it worked.
The application asks for your monthly organic traffic and your goals, so I can tell you quickly whether I am the right fit.
AEO (answer engine optimization) and GEO (generative engine optimization) are names for the same goal: getting AI tools to quote your pages in their answers, not just list them.
Google's own guidance says that for its search this is still SEO, with no special markup required (Google's guide). I take the same view, which is why this page is mostly about fundamentals and measurement.
Run my free GEO Checker to see how AI-crawlable your site actually is today.
I agree 10 to 20 questions your buyers really ask, then run them monthly in ChatGPT, Gemini, Perplexity and Google's AI Overviews. For each one I record whether you are mentioned, cited, or absent, and who is named instead. That table is the deliverable you keep.
| Buyer question | Platform | Mentioned | Cited | Named instead |
|---|---|---|---|---|
| A question your buyers ask | ChatGPT | Yes / No | Yes / No | Competitors |
| The same question | Perplexity | Yes / No | Yes / No | Competitors |
| The same question | Gemini | Yes / No | Yes / No | Competitors |
| The same question | Google AI Overviews | Yes / No | Yes / No | Competitors |
Layout example, not client data.
Does your brand show up in AI answers for the questions that matter, and if so, how.
Separate from a normal SEO audit: can AI crawlers reach your pages, and can they read and quote what is there.
Access rules, page structure and entity work, applied to your priority pages. I can make the changes or hand your developers exact instructions.
The same questions, checked again, so you can see whether mentions actually improved.
I built the tools that run these checks, and I test changes on my own site and tools first. You can use them on your own site today. Each one says what it checks and what it does not.
SaaS and fintech companies with decent traditional SEO who want to know whether they appear in the search experience that is replacing it for a growing share of queries. This is new, and measurement is imperfect, so I am upfront about what can and cannot be promised.
By asking the same set of buyer questions in ChatGPT, Gemini, Perplexity and Google's AI Overviews before and after the changes, every month, and recording whether your brand is mentioned, cited, or absent. Answers vary by person and by day, so I look at the pattern across the set, not one answer.
The names overlap. AEO, GEO and AI SEO all describe making your pages easy for AI tools to find, read and quote. If you are comparing generative engine optimization services, ask each provider what they actually change and how they measure it.
No, it sits on top of it. Traditional rankings and AI mentions are different problems that share most of their foundation: crawlable pages, clear content and a trustworthy site.
No, and I would be skeptical of anyone who says they can. Nobody controls what an AI tool says. What I can commit to is the process: a baseline, a clear list of changes, the work shipped, and a re-test that shows what moved, good or bad.
Google's guide to generative AI features says site owners do not need llms.txt or other AI-specific files to appear in its AI search (Google guide). Other AI tools may treat the file differently, so it is optional and low on my list. Crawler access, readable pages and clear content come first.
Structured data tells machines who publishes a page and what it is, which helps rich results and clarity. Google's guide says it is not required for generative AI search and that no special markup is needed (Google guide). I add it where it is accurate and useful, not as a lever for AI citations.
OpenAI says its crawler settings are independent: GPTBot is for model training and OAI-SearchBot is for surfacing sites in ChatGPT search. You can allow search and user bots and still block training bots. Bot names and behavior change, so check OpenAI's documentation before editing your robots.txt, and I will check it again when I audit.
Usually not. It is mostly access, structure and clarity, not a rebuild. Genuinely disorganized content sometimes needs more work, and I will say so after the audit.
Ask your own buyer questions in ChatGPT, Gemini and Perplexity and note who gets named. For the technical side, run the free GEO Checker, which tests whether AI crawlers can reach and read your site.
I will test your brand against real AI questions before we even start.
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