Free Schema Markup Generator (JSON-LD)

What is a schema markup generator?

A schema markup generator is a tool that builds structured data for you. You fill in a form, and it outputs valid JSON-LD that you can paste into your page, with no coding needed. Structured data tells search engines and AI tools what a page is about in a format they read without guessing.

Which schema types does it cover?

Required and recommended fields for each schema type

Each field in the generator is marked Required, Recommended or Optional. "Required" here means the tool will not call a type complete without it. Google's own requirements differ by type and change over time, so check Google's structured data gallery for the rich result you want.

FAQ and HowTo markup are still valid, but Google no longer gives them the rich results they once had. Google stopped showing FAQ rich results in search on May 7, 2026, and cut back HowTo rich results in 2023. Build them for other readers of the page, not for a search feature.

What the schema generator does while you type

Completeness meter

The meter shows how much of the type you have filled in. Required fields count double and recommended fields count once, so the percentage rises fastest when you fill the required ones first.

Live field checks

Under each field the tool flags mistakes as you type, so you fix them before you copy anything:

• URLs must be complete, starting with https://.
• Dates must be YYYY-MM-DD, and the modified date should not be earlier than the published date.
• Prices must be plain numbers, and currency must be a 3-letter code such as USD or INR.
• Country codes must be 2 letters, such as IN or US.
• A rating must sit between the best and worst rating, which default to 5 and 1.
• A review count must be at least 1, so leave it empty if there are no reviews.
• Headlines over 110 characters, phone numbers that look too short, and descriptions over 500 characters get a warning.

Import from a URL

Paste a page address and the tool reads its title, headings, description, image, author, dates, logo and any schema already on the page, then fills the form and suggests a type. It also tells you which schema types are already on that page. If the page already has the same type, usually from an SEO plugin, replace that block instead of adding a second one. Import reads the HTML your server sends, so schema added later by JavaScript is not seen.

Search preview

The preview shows how your title, rating, price, dates or questions might look in a search result. It is illustrative only. Google decides when to show rich results.

Three output formats

Copy the result as an HTML script tag, as plain JSON for APIs, a headless CMS or Google Tag Manager, or as a WordPress PHP snippet that prints the schema only on the page path you enter. The output escapes angle brackets so it is safe to paste into a page. The Copy and validate button copies the code and opens the Schema Markup Validator.

FAQ schema generator: how to create FAQPage markup

Choose the FAQ type, add each question and its answer, and copy the code. The tool builds a FAQPage with one Question and one acceptedAnswer for every row.

Google stopped showing FAQ rich results in search on May 7, 2026, for all sites, so FAQ schema will not give you expandable questions in results. Google's documentation says the markup can stay in place. Only mark up questions and answers that are visible on the page.

Example output for one question:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How long does delivery take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Orders arrive in 3 to 5 working days."
      }
    }
  ]
}
</script>

LocalBusiness schema generator

Pick a business type, such as Dentist, Restaurant or Store, and fill in the name, address, phone, hours and profile links. Add latitude and longitude for an exact map pin. Enter opening hours one rule per line, such as Mo-Fr 09:00-18:00. Use the same name, address and phone number that appear on your site and your Google Business Profile.

Example output with placeholder data:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Example Dental Clinic",
  "url": "https://www.example.com/",
  "telephone": "+91 98765 43210",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Example Road",
    "addressLocality": "Ahmedabad",
    "addressRegion": "Gujarat",
    "postalCode": "380001",
    "addressCountry": "IN"
  },
  "openingHours": ["Mo-Sa 09:00-18:00"]
}
</script>

Article and Product schema generators

Article schema

Choose Article, Blog post or News article, then add the headline, image, author, publish and modified dates, and publisher. Use the real publish and update dates. Change the modified date only when you change the content in a meaningful way.

Product schema

Add the product name, price, currency, availability, brand and SKU. Add a rating and review count only if they come from real reviews that visitors can see on the page. A review count of 0 is not valid, so leave both fields empty if there are no reviews yet.

Example Product output with placeholder data:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Example Running Shoe",
  "brand": { "@type": "Brand", "name": "Example" },
  "sku": "EX-1001",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "INR",
    "price": 1499,
    "availability": "https://schema.org/InStock"
  }
}
</script>

Link your schema with @graph

Tick "Link to my site with @graph" and enter your site URL, name and logo. The tool then adds an Organization and a WebSite to your markup and gives each item a stable @id, so the pieces point at each other instead of repeating the same details. For example, an Article can name the Organization as its publisher by reference.

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Article", "@id": "https://example.com/post/#article",
      "headline": "Example post",
      "publisher": { "@id": "https://example.com/#organization" },
      "isPartOf": { "@id": "https://example.com/#website" } },
    { "@type": "Organization", "@id": "https://example.com/#organization",
      "name": "Example", "url": "https://example.com/" },
    { "@type": "WebSite", "@id": "https://example.com/#website",
      "url": "https://example.com/", "name": "Example",
      "publisher": { "@id": "https://example.com/#organization" } }
  ]
}

If your SEO plugin already outputs an Organization or WebSite, do not add the same ones again. Check the finished page in the Schema Markup Validator, which flags duplicate IDs and repeated Organization items.

How to generate schema markup

1. Import a page URL to pre-fill the form, or pick a type and fill it in by hand.
2. Watch the completeness meter. Fill the required fields first, then the recommended ones.
3. Fix any red or amber notes under the fields.
4. Copy the code as HTML, JSON or a WordPress snippet and paste it into the page.
5. Run the page through the Schema Markup Validator and the Google Rich Results Test.

Where to paste the JSON-LD code

Google reads JSON-LD in the head or body of a page. The method depends on your platform:

• WordPress with an SEO plugin: use the plugin's custom schema field if it has one, or a custom HTML block on the page. Avoid a second copy of a type the plugin already outputs.
• WordPress with code: use the WordPress PHP output in a code snippets plugin or your theme. It prints the schema only on the path you set.
• Elementor: add an HTML widget to the page and paste the script tag.
• Shopify, Webflow, Wix: add the script tag through the platform's theme code, page custom code or an app that accepts code. Menu names change, so check the platform's help pages.
• Google Tag Manager: use a Custom HTML tag with the script tag. Check that the schema appears in the rendered page before relying on it.

After publishing, run the live URL through the Schema Markup Validator and the Google Rich Results Test.

Which tool to use for which schema job

This generator builds JSON-LD from a form. Other jobs need other tools.

What this schema generator does not do

• It covers 13 types. For Recipe, VideoObject, JobPosting or Course, write the JSON-LD by hand and check it in the Schema Markup Validator, which supports those types.
• It builds one block per page. It does not insert code into your site.
• It cannot guarantee a rich result. Google decides that.
• Import reads raw HTML, so schema added by JavaScript and pages behind a login are not read.
• The WordPress PHP output matches one page path, so use one snippet per page or add your own condition.
• It does not know your content. You must check that every value matches what visitors see on the page.

Schema generator FAQ

Built by Vansh Bohra, an SEO specialist in Ahmedabad, India. Last updated October 2026.